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Blazing sun, salty sea breezes, extreme UV radiation. And yet, people in Okinawa often retain remarkably youthful skin well into old age. The Japanese archipelago is one of the world’s rare Blue Zones. It is a place where longevity is no coincidence, but the result of nature, diet and a mindful way of life. Amidst the harsh natural conditions thrives a plant that has been part of the islanders’ secret for centuries: Gettou, also known as shell ginger. Its leaves are not only exceptionally rich in polyphenols – one of the most powerful natural sources for combating premature skin aging – but also have a fourfold effect: they slow down collagen breakdown, combat pigmentation spots and uneven skin tone, preserve skin elasticity and protect the skin’s natural moisture.
Organically grown on the sacred island of Hamahiga, Gettou forms the heart of all RUHAKU products. Its antioxidant power permeates the entire range, from cleansing oil to moisturiser. The range is complemented by ceramides and phytosphingosine, which are essential for a healthy skin barrier. Meanwhile, natural AHAs gently exfoliate dead skin cells and refine the complexion. With regular use, you’ll notice the results: less dryness, finer pores and visibly more radiance.
You’ll notice the difference from the very first use. Even here, our routine protects against dry air and hard water, leaving your skin noticeably softer and clearer. As the first step in our double-cleansing routine, the cleansing oil glides silkily over your face, effortlessly removing make-up and sebum. The clarifying facial soap, crafted over 90 days using traditional artisanal methods, produces a fine, creamy lather that deeply cleanses pores with Okinawa clay without drying out the skin. The toner provides your skin with intensive, deep-acting hydration from resurrection plant and sea grapes. The beauty cream rounds off your ritual with a velvety-light texture, providing all-day protection without leaving a greasy film. All is enveloped in the soothing, herbal scent of shell ginger, rosemary and frankincense. Just four steps. No compromises. Discover the first ECOCERT-certified skincare range from Okinawa for your daily skincare ritual.
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The first ECOCERT® certified skincare brand from Okinawa. The name combines ‘Ryukyu’ with ‘Bihaku’: clear, supple skin.
Okinawa is one of the few ‘blue zones’ in the world. The plants on the island withstand intense UV radiation and develop exceptionally high concentrations of natural antioxidants. RUHAKU makes this knowledge accessible for Japanese skincare.
At the heart of every RUHAKU formula is gettou, organically grown on the sacred island of Hamahiga. The leaves contain 30 times more polyphenols than red wine, one of the most powerful natural antioxidants. In Okinawa, gettou has been used for centuries for preservation.
RUHAKU carries the ECOCERT® seal and uses only JAS-certified organic gettou. Natural Japanese skincare in its purest form.
