The RUHAKU brand
RUHAKU stands for RYUKYU (a group of islands in Okinawa Prefecture known for its beautiful turquoise ocean, lush forest and exceptional longevity) and BIHAKU (pure and beautiful skin).
In the heart of the Japanese island of Okinawa, renowned for its remarkable longevity, lies the birthplace of Ruhaku, the pioneering organic skincare brand. Rooted in the rich nature of the island, RUHAKU utilises the potent antioxidant power of Gettou leaves to create its exceptional products.
Okinawa is often referred to as the island of longevity and is known for the exceptional longevity of its inhabitants. This is attributed in part to the region's unique flora, which offers its inhabitants numerous health benefits. Gettou stands out among these botanical treasures as a symbol of resilience and vitality. Despite the harsh conditions characterised by intense sunlight and strong sea breezes, the Gettou plant thrives and produces leaves that are full of antioxidants.
The Gettou plant is at the centre of RUHAKU's formulas. Scientifically known as Alpinia Speciosa, it has an astonishing concentration of polyphenols - 30 times higher than grapes. These polyphenols, together with a spectrum of antioxidants, vitamins and minerals, form the cornerstone of RUHAKU's natural anti-ageing treatments, and have a nourishing and soothing effect on the skin.
In addition to Gettou, RUHAKU also contains other Okinawan treasures, such as sea grapes, which are prized for their moisturising properties and rich nutrient profile. Each product is carefully crafted to provide a holistic skincare experience that covers a full spectrum of needs, from moisturising to anti-ageing.
RUHAKU is certified by ECOCERT, the world-renowned international accreditation body for organic products, to rigorous standards of purity and sustainability. The certification emphasises the brand's commitment to creating products that are not only gentle on the skin but also respectful of the environment.
At the heart of the RUHAKU ethos is a commitment to preserving and enhancing natural beauty. The brand's journey began with a personal revelation: an encounter with Gettou herbal water transformed the founder's wife's skin, giving her renewed confidence and radiance. Inspired by this transformative experience, RUHAKU set out to unlock the potential of Gettou and share its benefits with the world.
In a world where stress and environmental factors often take their toll on the skin, RUHAKU offers a sanctuary - a minimalist ritual infused with the calming aroma of natural essential oils. Harnessing the restorative power of nature, RUHAKU invites people to embark on a journey of self-care and reconnect with their inner balance and beauty.
RUHAKU basic set
Okinawa Beauty
